“I want to get my business online…. But I’m lost! how do I go about getting started?”
Don’t worry, we have created this jargon free guide below to get you going……
What you will need to be a WWW superstar!:
Once you have decided on your business name, you will need a domain name. This is your online address that everyone will use to find your web site just like www.pinkink.com.au.
There are many places to register your domain such as ventraip.com.au or crazydomains.com.au. Prices may vary but you should be able to get a “.com” for around $12AUD a year or a “.com.au” for around the same price.
If you’re in Australia and have a n ABN (Australian Business Number), you are entitled to apply for a “.com.au” domain. It’s not a requirement, however if your target audience is predominantly Australian then we highly recommend buying a “.com.au”.
Securing your dream domain name is sometimes more difficult than you think. There’s a chance you may not get your first or even your second, third or fourth choice as someone may have already beaten you to it! Don’t be discouraged; keep trying. Try to pick a name that is easy to remember, spell, catchy and not too long.. good luck!
So you now have the business, you’ve decided on a name, purchased your brand new shiny domain name. Now you will need a website to showcase your business. What do you do? Of course you now come to www.pinkink.com.au! We are here to help. We have a range of options, depending on the type of business you own, your needs and your budget so make sure you check out our Packages page.
This depends on the business you own. For instance, if you are a hairdresser or cafe owner you won’t need an online shop but a site that showcases your services, location and contact details. This is called an Information site. It’s just like an Online brochure.
If you have products or services to sell online then you will need an E-commerce website (an online store) which features a shopping cart. For more information on choosing the right e-commerce solution for you please click here.
If you want to be able to use your website for information and regularly update and interact with your visitors then a great option is a WordPress site. WordPress is a Blog style software that allows you to easily update and create your own web site. We can even turn your site into an online shop if needed! Check out our WordPress Packages for more information.
Once you have your website design all sorted, you will need to host it with a hosting provider. A web host is just like a landlord; they store your website on their “online property” so that the world can access and see your web site! Of course just like a landlord you will need to pay a fee.
There are many good, bad and ugly hosting providers out there (much like landlords) so it’s important to find the right provider for you and your business. You’re in luck! PinkInk Web Design now offer web hosting. We have even wrapped it up and put a bow on it as part of our extensive packages. Take a look at our affordable and competitive web hosting packages.
Once you have your website up and running you will need to manage it. We know this can sound daunting but don’t worry! Once you become familiar with everything you will be your own Webmaster.
Each site designed by PinkInk Web Design comes complete with a CMS. What is a CMS we hear you ask? It is a Content Management System allowing you to manage the content of your website easily without having to learn a whole new language. You might not need to edit your page often or you may want to edit your site every day. It’s up to you how much control you have over your site.
Running a business can be very time consuming so to help with the every day tasks we offer a range of maintenance packages and copywriting services to help ease the burden of maintaining and updating your website.
Be sure to check out our maintenance and copywriting services.
Now that you have your brand new website you need the traffic to come and see your website. As a business owner, you may be too busy to properly market your website or give it the attention it deserves to showcase it to the world. Adding to that is the ever increasing presence of Social Media.
In order to increase your business, you need to market your website cleverly and efficiently. Take a look at our marketing and social media pages and contact us today to put in place your marketing plan.
We hope this guide has helped clear a few things up for you and helped you to make the right decision for your business. If you would like more information, a quote or just a chat and a little direction please contact us. We’re here to help!
You may also like to check out our Frequently Asked Questions page for more details.