Marketing. It’s a word we all see popping up around the place. Some of us take it for granted, some of us try and use it and some of us really have no clue. It can be that dirty “M” word.
Wikipedia defines marketing as: “Marketing is the process of communicating the value of a product or service to customers. It is a critical business function for attracting customers.” So it’s a critical business function hey? So in reality, we need to be marketing our business but how do we do it?
Since joining team PinkINK, I have been exposed to a variety of businesses and have seen their methods in marketing with varying results. there are a lot of companies out there who promise things such as “Get your website on the first page of Google”, “Guaranteed 1000+ likers on your Facebook Page” and the likes. These people dazzle you with their apparent know how. They prey on the small business owner and hound you and implore you to use their services. Then they charge you like a wounded bull with many promises not being lived up to.
Yes, the truth is we need to market our businesses to make it grow. We need to tell the world who we are. We need to show the world what we do and importantly, we need to show our customers they cannot live without us. I will share a little secret with you…. it need not cost an arm and a leg and outlandish claims to be achieved.
Business owner, you need to research. As a good small business owner, you would have already researched your own business to the extent of having an intimate knowledge on every aspect of it. You are comfortable you have that business that will take you to the moon and back on an awesome ride. So, you will be comfortable in the research of marketing. Set goals, aim high and think and research what you plan to achieve. Just remember if you do need the help, talk to real people like team PinkINK. We will give it to you straight and as real world people, we can help you in the right direction.